5 Effective Survival Strategies for a Tech Startup

February 8, 2017 - 7 minutes read

Technology is definitely here to stay among us, and the world practically needs it to function the way it has been for the last few decades. Tech advances are more fascinating each year, and we have reached the point in which there are few things that surprise us when it comes to cutting edge technology devices, inventions and products.

A fair amount of startups companies has something to do with technology. More than a few, we would say. A lot of time and funds are being spent to develop apps, phones, tablets, computers, processors, boards, games and other artifacts that are being designed to make our lives easier: technology is in everything we do: in a washing machine, in a car, in the way we communicate.

So up and coming technology specialists and programmers are taking advantage of this situation and they are working to offer the market the best and newest technology developments. A tech startup is not an easy enterprise to sustain, so here are five useful tips to embark on one of these adventures with success.

1)   Product Uniqueness:

It is very important that your product stands out from the rest: uniqueness will give your startup the edge in your venture, because you will be giving people something that the current market lacks. They will search your product for that reason.

Remember that, although your product may be unique or not easily imitated, competitors still exist and you would have to make adjustments on the way. It is imperative for you to have a complete grasp on the tech specifications and potentials of your product, so the best idea is to hire help from outside, a tech specialist, for example, to get a better understanding of tech platforms and opportunities.

2)  Security Concerns:

There are a number of security concerns that an app may have. Imagine you have an app with great potential, but you offer an insecure data storage system, that can derivate in a user losing his data. Eliminating any sort of risk when it comes to security should be one of your priorities as a developer and tech startup manager.

Some security threats that can present themselves are poor session handling, authentication issues, broken cryptography, information disclosure, and many more. Using strong development teams can help you avoid security issues in your app, you just have to give this item the proper importance and hire the best people for the job.

3)  Hire the right technologist:

We have said before that hiring the right outsource company for the right job will have a huge importance in the potential success of your startup. So having the prefect team can help you in more ways than you imagine: it saves you budget and it gives you the technical edge: by having a prepared and talented group of professionals in developing and perfecting useful and effective technology setup and equipment, the chances of success of your tech startup will increase considerably.

Outsourcing is usually the best way to acquire and deal with the human resources in your tech startup: you can have top talent at your disposal for less money. And, as we know, you will need to save financial resources in the early stages of your venture.

4)  Copywrite your idea:

When so much money, resources and energy are on the line, it is vital for you to protect what you value: your idea. You would be amazed by how frequently tech startup ideas get stolen for not being licensed or protected by copyright.

The smartest thing to do when you are about to embark on the project of a tech startup is to get a license and defend your thoughts and the intellectual assets of your company. Knowing that anybody will come up with your idea, or with items or products comparable to yours, will give you some peace of mind and will help you stabilize in your market.

5)  Continuous Improvement:

When one is about to start a business (and this is even truer when they are tech startups), one of the most difficult stages is the start. Acquiring the best talent available with good rates, developing a useful, fast app; getting all the talent to work with the same goal, managing time and resources… it is definitely a challenge.

But once the project has started and has achieved some success, the managers and administrators should not fall asleep in the sweet taste of triumph: to the contrary, they need to develop a good feedback to their users and targeted customers to have access to useful information: in this case, what they think about the product and what improvements should be made to it.

This is especially important in order to not lose the client base, or audience, of your product. A happy customer will keep using your services, but a disgruntled one will probably look for a similar solution in the market and you will lose him if you do not listen to the helpful suggestions he may have for you.

Tools like a good questions and answers section, commentaries, surveys and frequent actualization will go a long way in making your customers feel taken care of and satisfied.